Case study
Agrigem
From garage start-up to leading amenity supplier, discover how Agrigem cut thousands in operational costs with the power of Orderwise.
Founded | Employees | Sector | Customers |
Gardening Naturally has built a loyal community of growers who trust them for simple, sustainable ways to protect plants and the planet.
Challenges
Manual picking and paper-based despatch workflows
No real-time visibility across ecommerce channels
Seasonal order surges causing fulfilment bottleneck
Why Orderwise
Unified ERP and warehouse management system
Automated delivery rules and despatch processing
Real-time data visibility across all sales channels
ROI
3,500% faster order fulfilment
Tripled revenue from £2.7 M → £8 M in two years
99% of orders automatically assigned the correct courier
“Before Orderwise, it could take three hours to pick and process 200 orders. We can now do that in just five minutes.”
Scott Brandreth, Managing Director
Growing from a family start-up to a national retailer
Founded from a dining room table in 2007, Gardening Naturally has since grown into a leading online retailer of eco-friendly products. Its seasonal sales pattern, with 70% of revenue between April and July, demanded a system that could scale quickly when it mattered most.
“We’ve tripled our employee count and quadrupled our output since adopting Orderwise.”
As the company expanded into wholesale, white-labelling and multiple marketplaces, it needed one system to manage ecommerce, fulfilment and accounts. Orderwise provided exactly that, connecting every sales channel and ensuring the team could meet same-day despatch targets across thousands of daily orders.
“It’s the heart of the business. We’ve automated nearly everything within an inch of its life. We can’t afford downtime, and with Orderwise, we don’t get it.”
Scott Brandreth, Managing Director
Streamlining operations through automation and reliability
Before Orderwise, paper-based picking lists and manual courier assignments made scaling impossible. Now, every part of Gardening Naturally’s fulfilment process is connected and automated. Delivery rules ensure orders are automatically assigned to the right courier, while integration with packing machines has revolutionised speed and accuracy.
“The delivery rules were a game-changer. What used to be a full-time job is now handled automatically - 99% of orders go out with the correct courier.”
With up to 40 system users during busy periods, reliability is essential. Orderwise delivers the stability and robustness the business depends on.
Proven results
Since implementing Orderwise eight years ago, Gardening Naturally has seen:
✅ 3,500% increase in order fulfilment efficiency
✅ Tripled revenue in just two years
✅ 99% of orders automatically assigned to the correct courier
✅ 600 orders picked per hour with automated packing integration
✅ Seamless coordination across seven websites and multiple marketplaces
“The reliability and scalability of Orderwise make it invaluable. It’s robust, efficient, and continues to evolve with our needs.”
It’s not just about speed, it’s about confidence. The team knows every process, from order allocation to courier despatch, will run smoothly even at peak season. With real-time data and automation handling thousands of orders a day, Gardening Naturally can focus on what matters most, growing sustainably.
Looking ahead
As Gardening Naturally continues to expand, the focus is on embracing more automation and data-driven insight. With new integrations and customer service automation on the horizon, the business is building for even greater scalability. From warehouse efficiency to customer experience, Gardening Naturally isn’t just keeping up with growth, they’re driving it.
