Since launching in 2002, Obaby has expanded into multiple product ranges and has significantly increased its customer base. In addition to its own evolution, Obaby has had to react to drastic industry changes. As an integrated ERP and WMS solution OrderWise provided Obaby with the scalability they required to evolve with their industry while centralising their processes to streamline operations.
“Before we had OrderWise, we used a predominantly accounts-based software. So, whilst we used it for our stock and invoices, we still used to rely heavily on spreadsheets which are very data-heavy. It’s very time-consuming to update it, you don’t have live data unless you input it. So, the forward planning was very hard. I did think there must be an easier way.”
Sally Lewin, Managing Director
Watch Obaby’s video case study
We visited Obaby at their premises in North Lincolnshire to discuss how the business has transformed since implementing OrderWise in 2020.
Previously reliant a data-heavy, manual and disjointed business management systems, Obaby implemented OrderWise in 2020 to automate and centralise their data and operations.
in weekly order processing.
in year-on-year of outbound orders.
despatched a year with just 5 people
ensured through manual error elimination.
of all activity across the business in real-time.
maximised with faster response times to orders and enquiries.
With Obaby’s sales order processing automated and streamlined, OrderWise has enabled the business’s sales team to spend more time focusing on lead generation and customer service.
“The biggest impact OrderWise has had is visibility and efficiency. Everyone can see everything, it’s all on the screen and it refreshes quickly and automatically every time you change a tab. Pushing out automated reports, despatch notes, notifications. Everything is saved.”
Lewis Strellis, Procurement Analyst
Read about how OrderWise has revolutionised Obaby processes to enable them to be more efficient and save their precious time.
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