Case Study

Implementing OrderWise

Since launching in 2002, Obaby has expanded into multiple product ranges and has significantly increased its customer base. In addition to its own evolution, Obaby has had to react to drastic industry changes. As an integrated ERP and WMS solution OrderWise provided Obaby with the scalability they required to evolve with their industry while centralising their processes to streamline operations.


“Before we had OrderWise, we used a predominantly accounts-based software. So, whilst we used it for our stock and invoices, we still used to rely heavily on spreadsheets which are very data-heavy. It’s very time-consuming to update it, you don’t have live data unless you input it. So, the forward planning was very hard. I did think there must be an easier way.”

Sally Lewin, Managing Director

Key benefits

Previously reliant a data-heavy, manual and disjointed business management systems, Obaby implemented OrderWise in 2020 to automate and centralise their data and operations.

25% Increase

in weekly order processing.

30% Increase

in year-on-year of outbound orders.

110,000+ Orders

despatched a year with just 5 people


ensured through manual error elimination.


of all activity across the business in real-time.

Customer Experience

maximised with faster response times to orders and enquiries.

Total transparency 

With Obaby’s sales order processing automated and streamlined, OrderWise has enabled the business’s sales team to spend more time focusing on lead generation and customer service.

“The biggest impact OrderWise has had is visibility and efficiency. Everyone can see everything, it’s all on the screen and it refreshes quickly and automatically every time you change a tab. Pushing out automated reports, despatch notes, notifications. Everything is saved.”

Lewis Strellis, Procurement Analyst

Screenshot 2021 12 21 133706 | Orderwise
Obaby | Orderwise

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Read about how OrderWise has revolutionised Obaby processes to enable them to be more efficient and save their precious time.

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