Elevate your order fulfilment strategy

fulfilment centre

In today’s competitive ecommerce landscape, the key to success is the seamless integration of order management and fulfilment processes. Businesses like yours striving for operational excellence and customer satisfaction increasingly use comprehensive software solutions. A cutting-edge WMS, Order Management Systems, and ERP software are designed to optimise your operations and ensure a smooth journey from order placement to delivery.

Understanding order management

Effective order management is the cornerstone of a successful ecommerce business. It encompasses the entire process from when a customer orders to its final delivery. This involves several critical steps: order capture, validation, fraud check, order entry, fulfilment, and after-sales service. Streamlining these processes is crucial for maintaining efficiency, accuracy, and timely delivery, setting the stage for outstanding customer service and operational success.

OMS: simplifying complexity

Order Management Systems (OMS) revolutionise how businesses handle their orders. By automating the capture of orders from various sales channels and ensuring real-time inventory visibility, we significantly reduce manual tasks and the potential for errors. OMS facilitates seamless communication across departments, enabling your business to respond swiftly and accurately to customer demands.

The importance of order fulfilment

Order fulfilment is a vital component of the order management cycle, focusing on the physical movement of goods to the customer. It covers inventory picking, packing, shipping, and managing returns. The efficiency of these processes directly influences delivery times, order accuracy, and, ultimately, customer satisfaction, marking it as a critical area for operational enhancement.

Improving customer satisfaction and loyalty

Order fulfilment is more than just a logistical step in the ecommerce process; it's a critical component of customer satisfaction and loyalty. This stage of the order management cycle directly influences how customers perceive a brand based on the speed and accuracy of the delivery they receive. Here are several aspects that underscore the importance of efficient order fulfilment:

Inventory picking and packing
The picking and packing process is where the efficiency of order fulfilment begins. Fast, accurate picking and packing are essential to getting orders out the door quickly and correctly. According to a study by the National Retail Federation, nearly 70% of consumers expect free shipping, and over 25% expect same-day delivery. This underscores the need for businesses to have a streamlined picking and packing process to meet customer expectations for rapid delivery.

Shipping is the most visible part of the fulfilment process to your customers. A report by Convey Inc. found that 98.1% of shoppers say shipping impacts their loyalty to brands. Fast, reliable shipping options are no longer just nice; they're expected. Moreover, providing customers with real-time tracking information can enhance the customer experience, reduce anxiety about order status, and improve satisfaction.

Managing returns
Returns management is an often overlooked aspect of order fulfilment that can significantly impact customer satisfaction. A smooth, hassle-free returns process can turn a potentially negative experience into a positive one, increasing the likelihood of repeat business. According to a survey by Invesp, 92% of consumers will repurchase something if returns are easy. Therefore, an efficient returns process is not just a cost to be managed but an opportunity to reinforce customer loyalty.

The direct impact on customer satisfaction and business growth

The direct correlation between order fulfilment efficiency and customer satisfaction cannot be overstated. Customers expect quick, accurate deliveries, and fulfilling these expectations leads to higher customer loyalty. A study by the Baymard Institute shows that the average online cart abandonment rate is nearly 70%, with a significant portion of these abandonments due to issues related to shipping. By optimising fulfilment operations, businesses can reduce cart abandonment rates and increase conversion.

Furthermore, satisfied customers are more likely to become repeat customers and advocates for your brand. Repeat customers not only increase revenue but also cost less than acquiring new customers. Studies indicate that increasing customer retention rates by 5% can increase profits by 25% to 95%.

WMS and ERP: perfecting fulfilment

Warehouse Management System (WMS) and ERP solutions are engineered to transform your fulfilment operations. WMS optimises warehouse activities through advanced inventory management and streamlined picking and packing processes, ensuring accurate and efficient order fulfilment. With an ERP solution, businesses gain a comprehensive view of operations, enabling improved decision-making and financial management essential for a robust fulfilment strategy.

The synergy between order management and fulfilment

While distinct, order management and order fulfilment are deeply interconnected. Effective order management provides the framework necessary for smooth fulfilment operations. With it, fulfilment efforts can be performed accurately and effectively. Conversely, proficient order fulfilment strengthens order management, leading to timely deliveries and enhanced customer loyalty.

Order fulfilment software seamlessly integrates order management and fulfilment processes, allowing your business to operate more efficiently, reduce costs, and elevate customer experiences. A comprehensive suite ensures real-time data flow and process optimisation, enabling swift adaptation to market changes and customer needs.

Adopting best practices with Orderwise

Embracing best practices in order management and fulfilment is essential for maximising efficiency and staying competitive. Orderwise solutions support maintaining accurate inventory levels, optimising warehouse layouts, automating tasks, and leveraging analytics for continuous improvement, empowering businesses to achieve operational excellence.


The significance of an optimised order fulfilment process in today's ecommerce landscape cannot be underestimated. It's a critical driver of customer satisfaction, loyalty, and business growth. Investing in efficient fulfilment solutions like those offered by Orderwise can help businesses meet and exceed customer expectations, turning logistical challenges into competitive advantages. By focusing on the efficiency of inventory picking, packing, shipping, and managing returns, businesses can significantly impact their bottom line and build a loyal customer base in the competitive ecommerce market.