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Boost your seasonal sales: Top tips for wholesalers
Explore five key tips and strategies to boost your seasonal sales and maximise profitability in your wholesale business.
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How to master your seasonal sales
Is your business ready for the busiest season of the year?
Top tips for peak season performance
From optimising stock levels to data-driven forecasting, discover practical insights below to enhance your seasonal sales performance, helping you meet customer demands and boost your bottom line.
1. Turn past data into future wins
Every peak season tells a story. By digging into your historical sales data, you can uncover trends and patterns that will help you plan for the next big rush. Knowing what worked last year—and what didn’t—means you can stock up on winning products and avoid slow movers. With the right tools, you can take the guesswork out of forecasting and make data-driven decisions that set you up for success.
Tip: Look at year-over-year data to spot trends and use it to guide your purchasing strategy before each season starts.
2. Keep the shelves full, but not too full
There’s a fine line between having too much stock and not enough. Overstocking leads to markdowns that hurt your bottom line, while understocking means lost sales and unhappy customers. The solution? Use real-time inventory systems that monitor stock levels for you. That way, you’ll always have just the right amount on hand to meet demand without overcommitting your resources.
3. Get orders out the door faster
When the season kicks into high gear, your warehouse can either be a well-oiled machine or a bottleneck. Implementing efficient picking rules, tracking stock in real-time, and using mobile devices for instant updates can dramatically cut down on errors and speed up order fulfillment. With the right setup, you can get products to customers quickly and keep them coming back for more.
Tip: Streamline your shipping processes with route optimisation tools to delivery times.
4. Keep your customers informed
There’s nothing worse than leaving your customers in the dark during a busy season. Whether it’s a stock shortage, delayed delivery, or an out-of-stock item, clear communication can make all the difference. Proactively updating customers on their orders, offering alternatives when needed, and providing realistic delivery times can build trust and keep them coming back—no matter how busy it gets.
Tip: Set up automatic notifications for order updates so your customers are immediately in the loop.
Ready to make this
your best season yet?
Mastering seasonal sales doesn’t have to be overwhelming. With a little foresight and the right strategies, you can turn every busy season into an opportunity for growth. The best part? Everything we’ve covered—from analysing historical data and managing your inventory to streamlining warehouse operations and communicating with customers—can be done seamlessly within Orderwise. Our comprehensive ERP solution is designed to help you bring it all together in one system, ensuring you’re always ahead of the game when the next big season arrives.
Ready to take your seasonal sales to the next level? Get in touch with us today to find out how Orderwise can help you optimise every part of your business and maximise your profits, season after season.
"It's now so much easier to pick and ship orders. Before, our record number in a day was below 200. Whereas, last Christmas, Orderwise allowed us to process almost double."
Modestat Simkis, Warehouse Supervisor at Leon Paul
