Merchant and Trade Counter Software

Leading trade counter software built for builders' merchants like you

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Merchant and trade counter software

Tick every box: the merchant inventory software that knows how to do business

The most acclaimed providers in low-cost and reliable software, we are proud to be a leading solution for merchants and trade counters. With OrderWise, it’s easy to gain access to a multitude of systems that will help with stock management, customer experience and keep you one step ahead of the competition.

When you create a smooth, multi-channel shopping experience with OrderWise Trade Counter Software, it becomes easy for customers to place orders. Your team can track customer interactions and reward customer loyalty with real-time and rapid CRM and account management.

Our end-to-end Merchant and Trade Counter Software allows for full stock visibility across your branches, operations and sales channels. Stock is easily transferred between locations with fully integrated systems and databases, and simple click-and-collect service is created – all boosting your order fulfilment.

Using OrderWise Merchant and Trade Counter Software, remove the need to complete unnecessary manual tasks and data re-entry with streamlined accounts processes. Reduce your teams’ daily stresses and time-consuming tasks, future-proofing your business’ room for growth and evolution.

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Talk to a member of the OrderWise team today about our Merchant and Trade Counter Software

Building your solution

Merchant and trade counter software in your sector

Every merchant and trade counter business is different, and so every solution should be unique, too. OrderWise Merchant and Trade Counter Software is modular, scalable, and mouldable to fit your unique set of business requirements. We work with you to understand the exact solution you need at each stage of your business growth and evolution.

Plumbing and heating
Electrical and lighting
Fasteners and fixings
Builders’ merchants
Tools and engineering
Flooring and tiling

What our customers say…

There isn’t a single thing, it’s a combination of many things. The integration between all areas of the business, the amount of information at your fingertips, the automation, the reduction in errors, the productivity gains. We couldn’t do what we’re doing now without OrderWise.

Ian Shay, L&S Engineers
Commercial Director

The biggest enhancement with OrderWise is the ability to do stock transfers between branches, we have much better tracking of stock and when we plan to open new branches in the future, it takes literally seconds to set up a new branch within OrderWise – It’s just a much improved stock database management system and it definitely gives us a scope for growth.

David Gowling, DMS Flooring Supplies

Key features

Stock Management

Stock Control

Get a live view of stock across branch locations, shipping and supply chains, and complete and track transfers between branches, depots and warehouses

Trade POS

Trade Counter POS

Have the power to handle high volume, multi-site counter operations in busy trade environments, seamlessly integrated with OrderWise Sales



Benefit from price list, discount structure and margin control, and arm sales staff with the tools to up and cross-sell with targeted suggested items

Warehouse Management

Warehouse Management

Speed up goods in, accurately control stock levels across all locations and increase order fulfilment through cutting-edge barcode-scanning technology



Maximise sales by giving staff quick and easy access to historic customer interactions, whether your team are in the office or on the move

Business Intelligence

Business Intelligence and KPIs

Set sales targets, analyse turnover and gain unparalleled insight into the performance of your sales reps, account managers and regional territories

Mobile App

Mobile App

Keep your staff connected to their OrderWise data wherever they are, with full access to key customer data, sales tools, CRM and Business Intelligence

Ecommerce Website

Ecommerce Websites

Allow customers to self-serve when managing orders, credit and invoices with a high-functionality trade portal complete with Luckins integration

Accounts Software


View profit and loss on a branch level and control balance sheets with an accounts solution that’s ICAEW accredited and HMRC recognised for MTD

A seamless fit at every level

Managing Director
Operations Director
Warehouse Manager
Finance Manager
Sales and Marketing Manager
Managing Director

Gain confidence in growing your business

We understand that being at the top can lead to a lack of visibility on the ground. Inaccurate, out of date reports and disconnected data create too much guesswork for management, while inefficiencies caused by unsuitable technology can lead to fear of business growth and a disgruntled workforce.

Using OrderWise Merchant and Trade Counter Software, you will gain invaluable insight into your operations to keep your business going no matter what the world throws at you, all while standing out to your customers, employees and competitors:

  • One single, integrated solution that’s scalable as your business grows, so you always know where to turn
  • Over 200 standard reports at your fingertips with a report writer and specialist support, as well as customisable KPI Dashboards to view business performance and compare data across periods
  • Never miss a key decision by receiving alerts for actions that require attention, and access data in detail wherever you are with options for cloud hosting, remote access and mobile apps
  • Say goodbye to rekeying data and unnecessary costs by managing your stock correctly, allowing your staff to focus on the tasks they were employed to do
  • You don’t need to be a developer or have developers in your team to make changes to your software – we do all the hard work for you
Operations Director

Keep your finger on the pulse

Dealing with the overarching operations of a business isn’t an easy task without the right tools in place. Inaccurate stock levels, a lack of reporting data and unstable, outdated systems can get in the way of making those all-important business decisions.

Don’t suffer in silence with technology that won’t allow for business continuity. We are a strategic partner who will help you reach your goals and provide the knowledge on exactly what improvements you need to make:

  • Experience real-time visibility of stock levels and access a full audit to increase accuracy across your business
  • Put a stop to manually rekeying data and improve efficiency in day-to-day operations through automation
  • Experience complete order fulfilment with intelligent forecasting and purchase the right quantities of stock at the right price and time to meet future demand. Benefit from unrivalled intelligence in optimising the distribution of stock between branches
  • Eliminate risks associated with outdated systems by investing in a modular, integrated system that’s upgraded monthly, and add features as your business grows
  • Easily integrate with external platforms including websites, PIM systems, Luckins, marketplaces like eBay and Amazon, EDI, couriers, payment gateways and more
Warehouse Manager

Take the pressure off your workforce

We know how hard it can be to achieve control in the warehouse without the right tools in place. Inadequate technology makes it harder for you to understand overall performance with a lack of real-time data, and puts extra pressure on operatives to fulfil their day-to-day duties.

Don’t work around an outdated system. With OrderWise Merchant and Trade Counter Software, you will gain confidence in stock data and increase your throughput without the staggering costs, as well as a host of other benefits:

  • Utilise technology that evolves as your processes develop, enabling you to make changes in one place without having to manually rekey data, and create warehouse targets using KPI Dashboards
  • Automate processes with Mobile WMS for Android to utilise your resources efficiently, reduce costs and waste to the wider business, and receive notification of new orders and instructions
  • Easily handle tasks from goods in and returns to order despatch and branch transfers with automated and optimised task assignment, allowing you to focus on the bigger picture rather than the day-to-day
  • Automate the stock replenishment process to maintain picking efficiency and be the first to know when stock is running out, as well as flag problems with missing or damaged stock
  • Integrate with courier systems to combine orders into a single shipment and utilise delivery rules to save staff time on choosing the right couriers for the job, as well as manage your own delivery vehicles
Finance Manager

Access all your figures in one place

The finance department often bears the brunt of poor performing technology. Outdated paper-based systems and other manual processes can make it difficult to reconcile data, leading to inaccurate financial reports developed from basic, disjointed tools.

With OrderWise, you can make accurate forecasts easily and understand what’s happening in the business by having all your data in one place. Get the most from your team with automation by increasing efficiency and maximising profitability:

  • Fully accredited by the Institute of Chartered Accountants in England and Wales (ICAEW) and HMRC approved for eVAT submissions and ready for MTD
  • Automate manual processes and reduce time spent on mundane tasks, such as closing off EOM and EOY accounts with automated wizards and controlling business credit and debt with Advanced Credit Control
  • Gain an understanding of branch performance and ensure correct allocation of revenue with branch-level reporting. Benefit from complete visibility of actions across the system with audit trails
  • Use BI Alerts to automate communication within the business, ensuring processes are followed and deadlines are met, and allow customers to self-serve with online stores and OrderWise Payment Portal
  • Receive first-class support through the implementation of OrderWise and integrate other finance and accounting platforms easily
Sales and Marketing Manager

Maximise your selling power

Bad technology can lead to bad practice, and jeopardising sales is not something to risk in the sales and marketing department. With inadequate systems, you’re relying on muddled information to guide you through your day-to-day sales and marketing, and incorrect customer data can make you look as disorganised as you feel.

Don’t wait for complaints to roll in before making a change. Instead, invest your money in a dedicated solution that will help you maximise sales, highlight your performance and align your sales and marketing strategy for good:

  • Online sales channels are automated and integrated, so sales representatives can invest their time in making sales rather than taking orders. Integrate with OrderWise Trade Online Store and Sales App, as well as Luckins, EDI systems and marketplaces such as Amazon and eBay
  • Our Customer Relationship Management (CRM) system uses historic customer data to enhance your service, as well as provide automated assistance with upselling and easily manage price lists
  • Easily manage back-to-back specials and understand customer information including their history, despatch and more in a timeline view, as well as their wider touch points across the business
  • Have full visibility of your available stock with Stock Control, and keep up to speed on your performance with Business Intelligence, BI Alerts, KPI Dashboards and branch-level reporting. Use our mobile app to access information on the move
  • Utilise Recency, Frequency, Monetary (RFM) tactics to understand the true value your customers bring to your business


Book a demo

Whether you’re curious to see how our Business Management Software works or just want to chat to someone about your business requirements – our team are here to start the journey together.

  • Online or in-person

    Choose a time and a place for a demo that suits you

  • Over 30 years experience

    Implementing software solutions for our customers across multiple sectors

  • 1000+ customers who trust us

    With 150+ customers joining us each year

  • 600+ new features

    We introduce over 600 new features and functionality improvements each year