Creating a mutual online and in-store presence can be a huge challenge. All too often, they exist as separate entities, battling for custom rather than working together to enhance the customer experience.

For businesses managing trade online that also have physical stores in various locations, it is important to provide an easy solution to ensure customers have a clear view of their store locations. This is important for a variety of reasons, with the most common being customers often like to find their nearest store for collection and returns purposes, as they may prefer to make use of a click & collect service to save on delivery costs or return faulty/unwanted items to a store for greater convenience. Without an understanding of nearby stores, then the customer doesn’t have the ability to see their best options for collection, opening times or even location specific services offered, all of which can result in poor customer satisfaction and reduce the potential for repeat custom.

Maximise Online Visibility of Your Physical Stores

An OrderWise Trade Portal already offers a wealth of functionality to B2B customers looking to enhance their online trading experience. Providing a dynamic range of features to drive sales, an OrderWise Trade Portal makes the process of selling business-to-business simple and effective for retaining valuable custom, whilst also freeing up staff resources through a self-service model. Now in version 18.4 of OrderWise, this feature-rich portal has been further developed and now offers a valuable store locator tool for customers to easily bridge the gap of online to in-store visibility.

OrderWise Trade Portal users can benefit from their customers having access to this useful store locator that enables them to search by a postcode and distance from their address for local stores, where each store’s relevant opening times can also be viewed. Furthermore, this store locator will also offer directions to a given store from the customer’s location, which is recognised automatically to deliver the best customer service.

With the store locator feature, OrderWise Trade Portal users can save time and money by reducing the volume of customer service calls and further freeing up staff resources so they can focus more on generating revenue. These fast and accurate capabilities allow customers to get the information they need 24 hours a day, enhancing the overall customer experience whilst optimising the use of staff time.

To discuss the new store locator feature and the extensive range of functionality available within the OrderWise Trade Portal please call 01522 704083.

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