Fast-forward 22 years to today and Running Imp has grown to become the industry leader, holding a 65% share of the market and recording its highest-ever sales figures to date. Working within the running events industry brings many logistical challenges to a company like Running Imp. Just one event can require thousands of finisher’s medals, competitor’s numbers and promotional items. Each of these items must be manufactured bespoke to that event from suppliers based all over the world. For an event organiser, timing is everything. Running Imp must constantly work towards different deadlines, scheduling shipments of goods from as far as China and delivering them right to the start line for event day.
“OrderWise software plays a key role within the core of our business. We promise our customers the most efficient and proactive service when ordering with us, and this software is crucial in helping us provide that. We are also now using OrderWise to produce timed and targeted marketing campaigns, so there’s no doubt that this software will play a key part in our future.”